Plan, launch, manage, track, and analyze your own successful marketing campaigns.
The next course starts in:
Marketing is no longer about the stuff that you make but about the stories that you tell.
“Whether you are a global brand or a smaller brand that’s just getting started, the rules still apply: you have to make me feel something.” -Matthew Luhn, Pixar
Simply defined, marketing connects potential customers with your products or services. It doesn't have to be overly complicated, but you do need to know the fundamentals to successfully compete in today's saturated marketplace:
All of these questions are valid. However, “At the end of the day, marketing is about stories, not technology. Tell your story.” - Peter Isaacson, CMO, Demandbase
Who better than you and your team to share why your business matters? Invest in the art and science of translating your "why" into more-effective marketing campaigns.
Join us if you're a business owner, partner, or leader who is ready for a cost-effective, efficient solution to your company's marketing needs.
#1 Every Good Plan Starts with Strategy
#2 Every Good Plan Needs these Tactics
#3 Every Good Plan Must be Measurable
# 4 Every Good Plan is Flexible
Claudia Pennington is CEO of DIY Marketing, a marketing consulting and training firm based in Lancaster, PA that teaches small business owners and entrepreneurs how to make sound financial decisions that generate a demonstrable return on investment for their marketing dollars. An analytics and SEO guru wIth more than a decade of experience, she leads a team that provides end-to-end support for organizations in the creation and execution of lead-generating marketing campaigns. She is also a popular Chamber Professional Development Friday presenter.
"Claudia is amazing! I have tried more marketing firms and tactics than I can remember to help my business grow and none ever felt right (or provided tangible results)…until we started working with Claudia. She brought value to our business that I didn’t even know existed. Her program is practical, well laid out, and most importantly, effective! - Charlie Seltzer, M.D., Nationally-recognized weight loss doctor
Today's business world is changing so quickly that working adults should never stop learning. If you're looking for advancement opportunities, you need to keep your skills fresh.
This program covers all the necessities for marketing success. From strategy to tactics, you'll learn how to create, implement and monitor effective campaigns.
Connect with other managers across industries who can offer guidance & support. You never know who you might meet at a Chamber program!
© Lancaster Chamber, 2018